Hungary and the EU: the heavy-episodic drinking problem In the European Union, heavy episodic drinking (HED)—drinking the equivalent of 60 g or more of pure alcohol on a single occasion—remains common. Eurostat and WHO reports show that a large share of EU adults report HED at least monthly, and men are affected more than women. Hungary is part of this broader regional challenge. WHO country profiles also show high HED proportions among drinkers in Hungary (and to be fair, substantial HED among drinkers in Japan too, though lower). HED brings not only acute risks (injury, poisoning) but also extra calories, which can push weight gain. 3) Calories from booze: drinking patterns matterConclusion Alcohol is not only a social topic; it is also energy. A few drinks add many invisible calories. And the pattern of drinking matters.Japan’s long, slow decline in alcohol consumptionconsumption has declined. Several reports (and market stories) point to cultural and demographic shifts, plus changes in young people’s habits. If we look at the global data series used by researchers (WHO/World Bank processed by Our World in Data), we can trace this downward trend over time. Less alcohol on average can mean fewer “stealth calories” for the population.make the healthy choice feel easy, tasty, and ordinary—not a special project. Across the last two decades, Japan’s per-capita alcohol In short, the obesity gap between Japan and Hungary is real, and it grows from many small daily choices shaped by smart (or not-so-smart) environments. I believe both countries can learn from each other: Hungary can borrow more of Japan’s habit-building in schools; Japan can study Hungary’s strong product-level levers. If we combine these, we can 16
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